Almost any home search begins today with an online search. According to a recent research conducted by the National Association of Realtors, 97% of homebuyers of all age groups resorted to the internet to search for a property. Potential buyers expect to find quality images or a virtual tour of the property before seeing it in person. This means that, as a real estate professional, you need to display eye-catching, professionally-looking photos to boost your chances of selling that home.
Producing remarkable property photos is not that simple. It requires time and energy. Sometimes you won’t get that perfect shot you had in mind, even though you have the skills and the right photography equipment. Consequently you’ll have to make various adjustments in a post-processing software to really create high-quality images.
The problem is that quality images attract. And, just like in the case of other industries, real estate images too get stolen. If you want to prevent this from happening, one of the best solutions to protect your photos is to watermark them. By adding a text or logo watermark you claim ownership and make it clear that nobody else can use those pictures without your authorization. Not only that, but you also get to increase your visibility and allow potential buyers to easily identify you.
Automate the Real Estate Photo Editing Process
Let’s say you are a realtor with thousands of property images that need to be watermarked with your logo and edited for your website. You probably have your images sorted into folders, with individual folders for each property, something like this:
In this case, you can’t go through your images one by one. That would be exhausting.
The optimal solution would be to resort to a photo editing software with batch processing capabilities such as BatchPhoto for example. BatchPhoto can help you automatically optimize and improve the overall look of your real estate pictures with ease. All you have to do is follow 3 simple steps: add your images in the first step, apply the desired filters in the second and choose your configuration in the last. Next, once you hit the Process button, the tool will automatically apply your edits to the entire batch of photos.
Here are some graphical filters you can quickly apply to your real estate images:
- Watermark-Logo – Add your company’s logo to the photos
- Watermark-Text – Add a copyright text watermark to pictures
- Date – add the date and time to your pics and fully customize it
- Resize – Quickly change the width and height of the image in pixels
- Auto Rotate – Automatically rotate portrait photos based on the information added by the digital camera in the photo’s metadata (EXIF record)
- Auto Crop – Automatically crop images to a predefined aspect ration (e.g. 16:9 or 4:3)
- Auto Contrast & Sharpen – Easily enhance your real estate photos
Additional functions that you can perform:
- Rename the property photos with the folder name (the property address in this case)
- Upload the processed images to FTP in the same session
- Convert images to JPG, TIF, PNG, PDF. The program can also import and convert RAW images
BatchPhoto is a tool especially developed to improve productivity. In that sense it offers additional features besides being able to edit multiple photos at once. For instance, the tool gives you the possibility to save your frequently-used edits as Profiles and load them in future editing projects. This way you won’t have to repeat the same type of edits over and over again.
You can completely automate the process with the aid of hot-folders (available with the Enterprise edition). Basically BatchPhoto will monitor selected folders on your computer, network or sites (through FTP) for newly added images, and will automatically apply preset edits to them. Let’s say you’ve just finished taking photos of a new home. Imagine that all you have to do is transfer those property photos from your camera to a hot-folder and within minutes they’ll be resized, rotated, watermarked with a logo, renamed and converted to JPEG. All of this without a single click.
You can try the fully-featured trial version of BatchPhoto right now by downloading it here.
