Sharing images online is something so easy to do today and also beneficial. If you’re a photographer, a content creator or food blogger for instance, constantly posting quality images can help you promote yourself in an effective way. But sharing images on your website, blog or social channels is also risky, as content thieves are always lurking. This is where the process of watermarking steps in.
Reasons to Add a Logo Watermark
There are two fundamental reasons why you should consider watermarking your images with a logo or perhaps text watermark.
The first reason is to protect your photos. By inserting a watermark you clearly state that those photos represent your intellectual property and they can’t be further used unless you give your seal of approval. After all, you invest time and energy in taking those shots and carefully editing them. It’s your hard work. Why should someone else get the credit for it?
Second of all, a watermark can be an efficient tool to advertise your artwork. Having your own logo on pictures you share online can help you differentiate your business from the competition and help users associate you with a certain style of photography. At the same time this is a great way to expand your online presence, increase your blog’s or website’s traffic and possibly get new clients.
Watermark in 3 Easy Steps
Now that we’ve explained the reasons why it’s advisable to watermark your images, let’s see how exactly can you do it.
In this step-by-step tutorial we are going to show you how to add a logo to your photos using BatchPhoto. Why BatchPhoto? Well, because it’s a tool quite easy to use, because it provides complete control over the branding process and because it’s powerful enough to watermark hundreds of images at once. Here’s how simple it can be:
The first step is where you add the photos you wish to watermark. You have multiple options at your disposal: click on the Add Photos button, you can drag & drop them, add an entire folder or a folder with subfolders.
Once you’ve added your pictures it’s time to edit them as you like. Simply click on Edit Photos > Add Filter and select the desired filter(s). BatchPhoto enables you to insert a logo, as well as a text watermark and customize each one according to your own needs and preferences.
You can select one of the 9 preset positions or freely place the logo where you want on the image, you can adjust its scale, rotate it to the desired angle, set the opacity and more. As far as the text mark goes, you can additionally choose from a large variety of font styles, select the color and size or insert a special symbol, like a copyright or trademark notice.
As we’ve mentioned above, this tool offers numerous filters to edit your photos. For that purpose you can optimize them for web through operations like resize, crop, flip, rotate, convert or date stamp. At the same time you have a wide range of features to enhance your images. You can automatically adjust the contrast, the gamma level and color levels, adjust the brightness, hue and saturation, as well as reduce noise and sharpen pictures.
In the last step of the process you simply select your final configuration. You can choose to save your newly-processed images on a local folder on your computer, send them via email or upload them to FTP. In the same step you get to select your output format.
And that’s it. Next just hit the Process button and the program will start watermarking your images.
As you’ve seen, the process of adding a logo to your photos is quite simple and hassle-free. But BatchPhoto takes things one step further and gives you the possibility to simplify the watermarking process even more by saving your commonly-used operations as Profiles. This way all you’ll have to do is load the saved Profile and let the program automatically apply your preset edits to your new group of photos.