We all know it. In today’s world visuals are everything. And real estate is no exception. Images play a fundamental role in the home buying process, and this statement is backed up by relevant studies.
According to the National Association of Realtors, 89% of home buyers who were browsing online for a home considered images one of the most useful features on a realtor’s website. Moreover, a study conducted by Redfin has shown that 98% of home buyers decide whether to check out a property in person or not based on the listing photos online. According to another research, a property with high quality photos is likely to sell 32% faster.
Basically the statistics speak for themselves. As a real estate professional, you need professional-looking photography in order to create an appealing listing and tip the scale in your favor. A listing with blurry, poor lighting and low-quality pictures will dramatically reduce your chances of selling. To create stunning imagery you can resort to professional editing software, to help you make the most of your shots.
Perhaps you need to make little tweaks to improve the overall appearance of your photos, crop unwanted elements, reduce their size to be properly displayed online or add a text or logo watermark. No matter the task, you can accomplish it with the aid of image editors. In this article we’ll be taking a look at various tools you can use to optimize and enhance your real estate photography with ease.
BatchPhoto is a tool particularly designed to edit real estate photos in bulk. The software comes with a powerful batch processing feature, allowing you to efficiently edit dozens or hundreds of pictures at once. In addition to that, it is quite easy to use thanks to the intuitive interface. The tool is conceived as a three-step wizard: add your photos in the first step, apply your edits in the second and select your output format and destination in the third one.
BatchPhoto is a great solution due to its ability to optimize multiple photos at once. The tool can help you resize high-resolution property images, add a date and time stamp to document your work or have proof for legal reasons, to automatically rotate, crop, watermark, convert or rename your photos. At the same time you can enhance your shots and give them a professional look by adjusting the contrast and brightness, boosting the saturation or sharpening them.
BatchPhoto was developed with productivity in mind and this aspect is reflected in various features. This Windows and Mac editor helps you improve your workflow by enabling you to save your current configuration and simply loading it later. The software also offers a special Folder Watch option, developed to monitor folders for newly added pictures and automatically apply custom defined edits to them.
PhotoMarks is a PC & Mac editor designed to batch watermark photos. Property photos are prone to theft from the moment you upload them online. This is an unfortunate and rather common situation. That’s why it’s important to do your best to protect your photography from being stolen and misused by other parties. One of the recommended solutions in this case is to watermark them.
PhotoMarks gives you the possibility to add a text or logo to your images and hence clearly state they represent your intellectual property. The program allows you to fully customize your watermark by choosing a pixel-perfect position, by rotating and scaling it, by adjusting the transparency or applying various special effects. Basically you can adjust it exactly how you want, whether you want it to be visible or rather placed discreetly in the bottom right corner.
PhotoMarks comes with an easy-to-use interface and previews for each step of the watermarking process. One of the truly useful features of the app is the possibility to save your settings as profiles. This way you’ll be able to easily load them in future editing sessions, without having to go through the same operations over and over again.
Aurora HDR is a cross-platform program designed to generate powerful HDR pictures. HDR photography is a commonly-used technique in the real estate business, since it exposes the details in both the highlights and shadows and makes images crisp and clear. Aurora HDR is a great tool for this matter due to its cutting-edge interface and its ability to easily create HDR composites.
The program places at your disposal a couple of ways to edit your photos. You can take advantage of the automated algorithms and let the tool do all the hard work. In this case all you have to do is choose your preferred brackets and watch as the software automatically merges your pictures. At the same time you can take over if you want. The editor comes with an abundance of presets and filters so you can manually make all the desired color corrections.
It is worth mentioning that Aurora HDR can be used as a standalone app or as a plugin for Photoshop and Lightroom.
When it comes to real estate visuals, it’s not all about photo editing. Sometimes you need to create graphics, design elements or diverse marketing materials. Creating those materials was a task reserved exclusively for graphic designers in the past, but now you can do it yourself. Of course, with the aid of a reliable photo editor. Enter Canva!
Canva is a browser-based solution to create quality graphics for your real estate business. These can include anything you want, from logos to flyers, brochures or business cards. It may sound difficult, but actually it’s not. This is because the tool revolves around templates. No matter what you’re looking for, you’ll find a template to match your requirements. All you have to do is search for it, select it and then begin adjusting it to your liking using effects, filters and numerous editing tools.
Pixlr is a photo editing suite that comprises a wide range of creative tools. Depending on your needs, you’ll find tools to edit your photos, to create eye-catching designs, to make collages, to automatically remove backgrounds using artificial intelligence or to batch process pictures. Pixlr is available for desktop and mobile devices, but you can also use it directly in your browser if you’re looking for a straightforward solution.
The photo editor comes with a Photoshop-like design, with an icon-based menu on the left side. The tool is an interesting alternative because it’s a mix of both worlds. If you’re new to editing, there’s no need to worry because you get numerous options to easily and automatically enhance your images. At the same time, there are more powerful options for image manipulation, as well as layers, masks and brushes for advanced editing.
PicMonkey is an online photo editor designed to help you easily and quickly improve property images. If you haven’t done this before and don’t exactly know how to edit real estate photos, this tool is worth a try. The editor stands out through its intuitive interface, ease of use and variety of editing tools.
PicMonkey allows you to resize, rotate and crop your images, sharpen them or adjust the exposure and colors simply by dragging the available sliders until they reach the desired intensity. At the same time the tool places at your disposal a wide range of preset filters and effects if you’re looking to give your images a professional look. Besides photo editing, you can use PicMonkey to create various graphic elements using templates.
PhotoSize is our last proposal when it comes to real estate photo editors. This is an online tool developed to help realtors edit multiple images at once. The tool is easy to use thanks to its step-based design. Simply upload your pictures, make the desired changes and then just select your image format and quality.
As far as editing goes, with PhotoSize you can perform various operations. Depending on your needs, you can reduce the size of your images, rotate and crop them, adjust the contrast, brightness and saturation, reduce the noise or apply diverse special effects.